$80M Revenue growth across 112 locations
The problem
The client’s traditional eye exam process was slow, expensive, and limited by in-store doctor availability. This created bottlenecks in customer flow, reduced conversion rates, and constrained scalability.
The solution
Nordis engineered a remote eye exam system, introducing:
- Video-based doctor consultations
- Real-time prescription transmissionIntegration with a newly developed POS system
- This fundamentally redesigned the customer journey from physical dependency → scalable digital workflow.
and the
results
were
amazing.
execution and Result
The Execution
Nordis designed and deployed a remote consultation infrastructure that allowed patients to complete eye exams through live video communication with licensed doctors. The system was integrated directly into the client’s point-of-sale workflow, enabling prescriptions to be transmitted seamlessly into fulfillment operations. In addition to the technology implementation, Nordis trained store staff on the new hybrid workflow and optimized operational throughput at each location to support higher customer volume and a more scalable service model.
The Result
The implementation resulted in an estimated $80 million increase in annual revenue, significantly improved customer throughput per store, and reduced the company’s operational dependency on in-house doctors at every location. The new system created a scalable framework that could be replicated across multiple stores while maintaining efficiency and customer experience standards. What appeared on the surface to be a technology upgrade was ultimately a full business model transformation driven through operational innovation.
